CLIENT - Yahoo! Finance
ROLE - Creative Director & Strategist
ROLE - Creative Director & Strategist
Overview
Tasked with modernizing Yahoo Finance’s video and live presence, I led the platform’s brand refresh and creative department overhaul during a pivotal time in digital financial media.
Tasked with modernizing Yahoo Finance’s video and live presence, I led the platform’s brand refresh and creative department overhaul during a pivotal time in digital financial media.
Strategy
- Reimagined the visual identity to be more dynamic, clear, and scalable for live, on-demand, and mobile experiences
- Rebuilt the creative team structure, introducing efficient workflows and a collaborative production process that increased output and quality
Results
- 130% increase in viewership after rebrand
- 80% increase in creative asset delivery through optimized team operations
- Elevated Yahoo Finance’s position as a modern, engaging resource in a rapidly evolving market
- Launched 10+ new shows and segments, expanding reach to younger investors while maintaining trust with legacy users
ADDITIONAL WORK AVAILABLE UPON REQUEST
LIVE BROADCAST
A selection of new and rebranded live shows as well as some special coverage/reoccurring segments
VIDEO PODCASTS
Video podcast opens that were created to capture the personalities of the hosts as well as the broader content concepts.
