CLIENT - Yahoo! Finance
ROLE - Creative Director
ROLE - Creative Director
As the Creative Director for Yahoo Finance, my role was to refresh and innovate the brand's identity while enhancing user engagement, increasing brand awareness, and expanding user subscriptions and memberships. The financial landscape was evolving, and Yahoo Finance needed to modernize its visual language and create a dynamic user experience that catered to both seasoned investors and newcomers alike.
The combination of a cohesive brand identity and a focused content strategy revitalized Yahoo Finance’s market position. By enhancing team collaboration, successfully rebranding the platform, and developing scalable show brands, we attracted a new generation of investors and maintained the loyalty of existing users. My experience with Yahoo Finance demonstrates that effective leadership and strategic creative direction can yield substantial results in a competitive landscape.
ADDITIONAL WORK AVAILABLE UPON REQUEST
LIVE BROADCAST
VIDEO PODCASTS
