Client - Marlene Meyerson JCC Manhattan
Role - Art Director & Photo Editor
Role - Art Director & Photo Editor
Creative lead for multiple departments - creating all assets for events, classes, and community offerings. As photo editor, I was the lead photographer for all events and institution stock images used on all JCC-related collateral. Creative assets include large format posters, flyers, brochures, digital banners, social media posts, window signage, and building-side vinyl wraps. I spearheaded two institution-wide rebrand campaigns, including style guides, templates, websites, and brand identity.
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FUNDRAISERS
REBRANDING
FUNDRAISERS
REBRANDING
Additional work upon REQUEST
DESIGN
PHOTOGRAPHY
While at the JCC, I was charged with developing and running their photography department. In that time, I personally photographed events and everyday JCC life, hired freelance photographers, created a library of images that would be used across all marketing creative assets, oversaw the management and post-production of all imagery, and created a photography style guide.
