CLIENT - AMC Networks / Shudder
ROLE - Art Director - Creative Strategist
ROLE - Art Director - Creative Strategist
Create digital ads to promote The Sadness, a title featured on Shudder, on all digital platforms, with emphasis on social media where the title has gotten an incredible amount of buzz. Highlighting its key attribute of beautiful yet shocking imagery, while still abiding by media partner content guidelines.
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Social Post and Display Banners created for The Sadness on Shudder.
Market analysis showed that for single title campaigns, video ads performed the best, but due to the incredibly graphic nature of The Sadness even the non-red band version of the trailer was in conflict with most media partner guidelines. The solution to the issue was to take the explicit trailer and combine it with influencer-generated reaction videos, at any moment where there was violence or gore we'd cut to the influencer's reactions which resulted in a disturbingly entertaining video that would be able to run on most platforms. Below is a 30 sec cut combining the reactions from a few beloved influencers.
WARNING: may still be graphic for some.
