CLIENT - AMC Network / Shudder & Sundance Now
ROLE - Art Director, Designer, Creative Strategist
ROLE - Art Director, Designer, Creative Strategist
Overview
Led brand positioning and campaign development for two of AMC Networks’ niche streaming platforms—Sundance Now and Shudder—to grow awareness, differentiate in a crowded streaming landscape, and drive new subscriber acquisition.
Led brand positioning and campaign development for two of AMC Networks’ niche streaming platforms—Sundance Now and Shudder—to grow awareness, differentiate in a crowded streaming landscape, and drive new subscriber acquisition.
Strategy
Unified messaging frameworks and creative processes across brands while preserving each platform’s distinct voice.
[Sundance Now] Developed a data-driven A/B campaign to test whether critical acclaim would drive stronger engagement. Strategically highlighted festival awards, critic praise, and cultural prestige to attract discerning viewers.
[Shudder] Created a genre-loyal visual identity and thematic horror campaigns. Used original artwork, retro-inspired assets, and seasonal content drops to engage a niche but passionate horror fan base.
Results
- Campaign efforts contributed to ~4 million new subscribers across platforms
- Sundance Now: +20% CTR and +15% conversion rate on acclaim-forward ads
- Shudder: Elevated brand recognition and community engagement through immersive visual storytelling
- Demonstrated the impact of precise audience targeting and brand authenticity
See an example campaign for THE SADNESS
ADDITIONAL WORK AVAILABLE UPON REQUEST
ADDITIONAL WORK AVAILABLE UPON REQUEST
DIGITAL MEDIA
SOCIAL
